About Reserveo
Reserveo is the beauty & barber platform shops use to take bookings, run a live walk-in queue, get paid, and grow a name — founded and led by Sami Dahhan, who spent eight years behind the chair before he spent a day behind a product roadmap.
The short version
One founder who knows the trade, a complete in-house team of IT engineers and working barbers, and a single platform that runs the whole shop — from the first booking to the last cash-up.
This site, riserveo.org, is the marketing home for the product. App Store and Google Play downloads are coming soon — contact us for early access.
8 years
Hands-on barbering behind every product decision.
In-house
IT engineers and working barbers on the same team.
3 months free
Barbers start on Reserveo without a paid wall.
Sami Dahhan
Founder, Owner & CEO
United Kingdom
The founder
Sami is a barber first. Eight years of hands-on experience in the trade taught him the rhythm of a shop from the inside: the back-to-back Saturday, the client who turns up an hour early, the phone that rings mid-fade, the notebook of appointments that only makes sense to the person who wrote it.
That experience is the reason Reserveo exists. He watched good shops lose money to problems software should have solved years ago — empty chairs from no-shows, walk-ins turned away because nobody could tell them the wait, takings reconciled from memory at closing time, and talented barbers who stayed invisible because they had nowhere to be discovered.
Today he runs Reserveo from the United Kingdom as founder, owner and CEO. He still thinks like an operator: every feature has to earn its place by saving a barber time, protecting their income, or bringing them a client they would not otherwise have had.
Not a weekend in a shop for research — years of full books, walk-in rushes, quiet Tuesdays, and clients who only ever want one barber.
Rent, chair splits, stock, staff rotas, tips, no-shows, cash-ups. The parts of the trade that never make it into a demo video.
He can tell you where a shop leaks time and money, usually to the minute — and that instinct is what the product is measured against.
From the chair to the roadmap
Reserveo is not a generic scheduling tool with a barber theme. These are the four frustrations that shaped the product, and what they turned into.
01
On the shop floor
Half the shop never books — they just walk in.
Clients join from their phone, see the honest wait, and turn up when the chair is nearly ready. Nobody stands in the doorway asking how long, and nobody walks back out.
Live queue02
On the shop floor
An empty chair at 2pm is money you never get back.
Reminders, confirmations, and deposit rules exist because Sami has lost afternoons to bookings that never showed — and knows exactly what that costs a self-employed barber.
Online booking03
On the shop floor
The admin starts after the last client leaves.
Takings, tips, staff splits and repeat-client notes land in the same system that took the booking — so cash-up is a glance, not an evening with a notebook and a calculator.
Finance hub04
On the shop floor
Great barbers stay invisible outside their own postcode.
A profile, a feed, city arenas and a marketplace mean the work gets seen. Being good at the job should be enough to get found — the software should do the rest.
DiscoveryThe team
Sami leads a complete in-house team of IT engineers and working barbers. Most booking software is written by developers who have never worked a shop floor — you can feel it the first time the shop gets busy. Ours is written next to people who will be back on the clippers tomorrow.
IT engineers
A complete in-house engineering team — apps, platform, payments and infrastructure. No outsourced feature factory, no agency handing over a codebase nobody understands afterwards.
Working barbers
Barbers who still cut hair sit on the same team. They stress-test every screen against a real shift before it reaches your shop, and say so plainly when something would not survive a Saturday.
If a feature would not survive a busy Saturday in a real barbershop, it does not ship.
That is the whole standard, and having barbers in-house is the only reliable way to hold it.
Barbers get Reserveo free for the first 3 months. Apps are coming soon — contact us for early access.